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Officina Profumo-Farmaceutica di Santa Maria Novella Milan Via Madonnina

Via Madonnina 11,

20121 Milan

Store hours

Store closes soon 19:30 • Opens tomorrow at 10:00


Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.


Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection


Maurizio Nanni

(Translated by Google) Having said that, it is not like being in Florence but the charm, kindness and above all the products are inimitable. Very kind saleswoman (Original) Premesso, non è come essere a Firenze ma il fascino, la gentilezza e soprattutto i prodotti sono inimitabili. Commessa gentilissima

Teddy DO

(Translated by Google) I love Santa Maria Novella. (Original) 산타마리아 노벨라 좋아요 ㅎ

Mario Riva

(Translated by Google) Well organized shop. Nice staff. (Original) Ben organizzato il negozio. Personale gentile.

Marco Ceccotti

(Translated by Google) Friendliness and competence (Original) Cordialità e competenza

Giulio Tosi

Amazing experience. Closes at 19:00!

David Abrazard

(Translated by Google) Very nice little shop where you find what you need to perfume your interior. (Original) Très belle petite boutique où vous trouver ce qu'il vous faut pour parfumer votre intérieur.

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.