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Officina Profumo-Farmaceutica di Santa Maria Novella Forte Dei Marmi Via Carducci

Via G. Carducci 59,

55042 Forte Dei Marmi

Store hours

Open now Store closes at 23:30

10:00-13:00 17:30-23:30
10:00-13:00 17:30-23:30
10:00-13:00 17:30-23:30
10:00-13:00 17:30-23:30
10:00-13:00 17:30-23:30
10:00-13:00 17:30-23:30
10:00-13:00 17:30-23:30

Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.


Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection


Daniele Nelli

(Translated by Google) One of the oldest commercial activities in all of Europe, active for over four centuries, very nice to visit. Inside, various scientific instruments and containers and medical recipes dating from the seventeenth and twentieth centuries, even concerning the plague, are on display. It is divided into several rooms, each reserved for a specific sector such as perfumery, pharmacy and apothecary. (Original) Una delle attività commerciali più antiche di tutta Europa, attiva da oltre quattro secoli, molto bella da visitare. Al suo interno sono esposti vari strumenti scientifici e contenitori e ricette mediche databili tra il Seicento e il Novecento, perfino riguardanti la peste. È divisa in più stanze, ognuna riservata a un settore specifico come la profumeria, farmacia e spezieria.

Fabrizio Pagliazzi

(Translated by Google) Founded in 1612... (Original) Fondata nel 1612...

Abdullah AlJassar

(Translated by Google) Wonderful, unique and distinctive perfumes, a brand from Florence, Italy, exotic and exclusive perfumes, and very reasonable prices. They have products that are more than just perfumes, very suitable for those who are looking for distinctive and unique perfumes. A shop is available in a few countries, and it is not found in any Gulf or even Arab country. (Original) عطور رائعة وفريدة ومميّزة، ماركة من مدينة فلورنس في إيطاليا، عطور غريبة وحصريّة، وأسعار معقولة جداً. لديهم منتجات أكثر من مجرّد عطور، مناسب جداً لمن يبحث عن عطور مميّزة وفريدة. محل متوفّر في بلدان معدودة، وغير موجود في أي دولة خليجيّة أو حتّى عربيّة.

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.