Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via Roma

M Smith

We met Aldona in the shop, she was the best, and the most sweetest sales associate in FLORENCE! Tell Aldona what you like, you will walk out with big smile and shopping bag. It was a pleasure to meeting her!!! Thank you Aldona ❤️❤️💯💯 알도나씨를 찾아주세요.

31 juillet 2025

Suzana Mitrovic

Predivno mesto za posetiti ako ste u Firenci.Ako treba jos nesto da ponesete kao uspomenu za ceo zivot iz Firence je upravo parfem iz najstarije parfimerije!

31 août 2025

John Minghella

A wonderful place of history and museum backing on to the main church of Santa Maria Novella. It is housed in church buildings which contain the products of Santa Maria Novella (1221). These products continue to be popular to it's initiated and uninitiated. The brand name and products are fantastic if you like perfumes, waters and soaps. Inspirational cents......however not cheap but something may be affordable like the pot Puorri.

26 août 2024

Margaret L

TLDR; 10/10 highly recommend this shop!! Aldona is the absolute best!! My friend and I were in Firenze and we randomly stumbled upon this small shop as we were walking around the Piazza della Repubblica. We walked in to see a gorgeous display of their signature scents, and we also got to know the loveliest Aldona! She was so helpful throughout the entire process. That day, we sprayed their scents and just took a look around. Aldona was wonderful at explaining all the top and bottom notes of the fragrances, and was incredibly impressive at recognizing each perfume as we eventually mixed up our blotters (like, seriously, we were amazed by her sense of smell). Moreover, she also walked us through all the stories behind each of the scents, and we were able to learn so much about the brand’s history. We probably spent like an hour that day in the shop just chatting, but she made our experience so remarkable! My friend and I, however, are rather indecisive people, and of course, it’s also important to note how each fragrance develops on your own skin. We thus resolved to return the next day, and Aldona was incredibly sweet and gave us some testers to refresh in case we needed. We returned the next day only to be incredibly torn between some of our favorite scents. We were working with limited space in our luggage, but we just loved so many of their offerings. Aldona was incredibly patient with us and even did these blind smell tests to help us decide our favorite. 2 hours later, my friend and I eventually walked away incredibly happy not only with bottles of their Cinquanta and Angeli di Firenze fragrances, but also memories from the store and our interactions with Aldona. I cannot emphasize enough that while the perfumes by this brand our lovely in themselves, our experience was 100% curated and made by Aldona. She was literally the best!! And if you get the chance, you must visit this store!!

05 août 2025

Penny Hamrick

Dont miss this oldest perfumery dating back to the 1200’s with several perfumes to chose from. Bought the large Cinquanta and already requested a second!

10 juin 2025

Brinkmann Hendrik

Perfect Service - Even recommended us some restaurants. The Pasta di Madorle was our favorite.

07 avril 2023