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Officina Profumo-Farmaceutica di Santa Maria Novella London Piccadilly

1 Piccadilly Arcade, St. James's,

Piccadilly Arcade,

SW1Y 6NH London

Store hours

Store closes soon 18:00 • Opens at 12:00


Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.


Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection


Nathaniel Lawson

Incredible toiletries smells great and friendly and informative staff too.

Aa Aa

(Translated by Google) A small store, but it has a number of distinctive, strange, luxurious and calm perfumes at the same time. Its perfumes start from approximately 700 Saudi riyals for the large and small size from 400 riyals. The price varies according to the scent of the perfume, but the prices are worth something special 👌🏼🤍 (Original) محل صغير لكن عنده كم عطر مميز وغريب وفخم وهادي بنفس الوقت عطوره تبدا من تقريبا من 700 ريال سعودي للحجم الكبير والصغير من 400 ريال ويختلف السعر حسب ريحة العطر لكن تستاهل الاسعار شي مميز 👌🏼🤍

Liza Reintges

An amazing shopping experience, from the history, the smells, background music, decor and excellent staff. I highly recommend a visit here.


A tiny shop holding some of the most historical fragrances & cosmetics on earth. The staff were lovely and super helpful. Worth a trip for anymore interested in perfumery

Falk Uebernickel

Excellent products and friendly service. I can not agree with the opinion statements of the others.

Andrew Bains

Beautiful shop with equisite products. The lady in the shop was very helpful in assisting me today, even though I was in a rush and bad mood. Gift wrapped my products to perfection. One of my favourite brands and a wonderful heritage. Such peace away from the hustle and bustle of London outside.

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.