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Officina Profumo-Farmaceutica di Santa Maria Novella London Piccadilly

4,5 72 reviews

1 Piccadilly Arcade, St. James's,

Piccadilly Arcade,

SW1Y 6NH London

Store hours

Open now Store closes at 19:00

Monday
10:00-19:00
Tuesday
10:00-19:00
Wednesday
10:00-19:00
Thursday
10:00-19:00
Friday
10:00-19:00
Saturday
10:00-19:00
Sunday
11:00-18:00
Itinerary
Buy online

Your boutique

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Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Services

Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection

Reviews

Maan Qutub

Fancy Italian perfumes from Florence 👍🏻

a dieckmann

This is a beautiful shop with the most amazing products. We received a warm welcome from Michelle and the rest of the staff. Just being in the shop is a treat for all the senses. The lovely smell of the perfumes and the pretty packaging of the products are very enticing, but the products themselves are high quality. Thank you Michelle for introducing me to this wonderful line of skincare, perfumes and home fragrances. I loved the products and the whole experience of shopping here.

Ian Allison

These are amazing products the best quality you can buy. The saving crème is incredible so sooth. Lasts a long time worth every penny.

Ian Bromley

This tiny fragrance shop sits on the very corner of Piccadilly Arcade. Tiny but magical. The experience is otherworldly and out of time. The store has a range of unique fragrances, which you will find nowhere else. The staff were both pleasant and helpful; they made some great recommendations. I left with a bottle of Cinquanta for the Sumner as it's fresh and smells like a bright summer day. The packaging is also worth a mention as the other box appears to be made from handmade paper, rough and textured; like you find in Florence, which is the home of the original Santa Maria Novella. The store is open 10 - 7 Monday to Saturday and Sunday from midday. The store is also dog friendly This is a highly recommended experience

Miguel De Vicente

Best smells ever! Lovely staff

Dandylicious

Although there's a larger London branch of this special perfumery, whose origins date back to 1221 when the Dominican Order founded the Florentine monastery of the same name, I prefer the tiny arcaded shop on Piccadilly. It has a charmingly timeless feel, and the advice is excellent. Here you'll find scented candles, oils, soaps, shampoos, as well as extravagant perfumes like my seasonal favorites 'Bizzarria,' 'Gelsomino,' or 'Tabacco Toscano' (always in elegant 100ml bottles). Definitely give it a try! 🌺🍋🍊

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.

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