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Italy
Toscana
Città Metropolitana di Firenze
Firenze
Officina Profumo-Farmaceutica di Santa Maria Novella Florence

Officina Profumo-Farmaceutica di Santa Maria Novella Florence

4,7 35 reviews

Via de' Tornabuoni 71 R

50123 Florence

Store hours

Open now Store closes at 19:30

Friday: 10:00-19:30
Saturday: 10:00-19:30
Sunday: 10:00-19:30
Monday: 10:00-19:30
Tuesday: 10:00-19:30
Wednesday: 10:00-19:30
Thursday: 10:00-19:30

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Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Services

Reviews

seyeong세영

The staff was really kind and gave recommendations and helped me with a variety of flavors to try, so I had fun shopping. I didn't know it was a brand that started in Florence, but I think it would be nice to stop by!

March 11, 2025

Sugar Lemon

Very interesting to visit and see quality of Italian fragrances. Loved it

March 23, 2026

Blasa Naranjo Galan

Our guide was Nacho and he was fantastic. We'll be back!

March 07, 2026

LYUBOV HAVRYLYAK

A unique and fascinating place, where history and fragrances meet in an elegant and timeless atmosphere. Refined and top-quality products. A special thanks to Carolina for her kindness and professionalism: she made the experience even more enjoyable.

February 12, 2026

Giorgio Martelozzo

An enchanting experience in the heart of Florence! History and craftsmanship permeate every corner of this ancient workshop, founded in the 13th century. The boutique exudes elegance and tradition, with unique, high-quality fragrances, soaps, and beauty products. The staff is friendly and helpful, and wandering among the scents is a true pleasure for the senses. A must-see for those who love refined perfumes and authentic atmospheres.

December 31, 2025

Salin TANSRISAKUL

Friendly service staff and love their rose water collection!

October 07, 2024

Frequently Asked Questions

Do you have samples I can try at home?: Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?: Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.