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Officina Profumo-Farmaceutica di Santa Maria Novella Florence Via Roma

Via Roma 2,

50123 Florence

Store hours

Store closes soon 19:30 • Opens tomorrow at 10:00


Your boutique

Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.


Olfactory journey
Skincare Discovery
Product Tests
Product Specialists
Gift Box
Entire Collection


Brinkmann Hendrik

Perfect Service - Even recommended us some restaurants. The Pasta di Madorle was our favorite.

Andreea Dumitrescu

The place is magical. The most wonderful shop (not only perfumery) I've been in. Warda assisted me with great professionalism and patience as I chose "Cinquanta". I am very happy with the choice and next time I'm coming for Iris. I could order it online or use the Santa Novella distributers in my city but the experience of being in that wonderful space is worth the waiting. See you soon!

Hala El-Othman

Oldest perfume maker in all of Europe and exclusively sold in a handful of outlets across europe. The scents are gorgeous, rich, and smell magestic. Bought 3 perfumes and was given a number of beautiful samples. The wax closet hangers are SOOOOO poignant!

gianna lampis

(Translated by Google) Magical place, excellent products! Not to be missed!!! (Original) Luogo magico, prodotti eccellenti! Da non perdere!!!

Aurore Hecquet

(Translated by Google) Smiling welcome and free samples. Friendly (Original) Accueil souriant et échantillons offerts. Sympathique


I heard that there is a Santa Maria Novella at the station, so I went to this place because it was close to my accommodation! It's small, but it has everything. The staff who can speak English will kindly help you with everything.

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.