Officina Profumo Farmaceutica Santa Maria Novella - Since 1221

Officina Profumo-Farmaceutica di Santa Maria Novella - Via Madonnina Milan

Via Madonnina 11

20121 Milan

Store hours

Currently closed. Opens tomorrow at 10:00

Tuesday
10:00-19:30
Wednesday
10:00-19:30
Thursday
10:00-19:30
Friday
10:00-19:30
Saturday
10:00-19:30
Sunday
10:00-19:30
Monday
10:00-19:30

Your boutique

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Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Reviews

saeed alzahrani

Multiple sweet scents... powder - leather - patchouli - amber - musk... beautiful. Its price is 125 euros (600 Saudi riyals).

Mohammed Al shreef

Very special! The flagship store in Milan is beautiful with its classic design and elegant layout. A luxurious shopping experience worth a visit, especially for lovers of luxury perfumes and high-quality traditional creams. The staff were very professional and helpful, explaining the history of the products to me. Every corner of the store tells a story. This is the flagship store of Santa Maria Novella in Milan — an elegant place filled with history and charm. The interior design is stunning, and the staff were helpful in explaining the origins of each product. Highly recommended for fragrance and skincare lovers!

Isabel Drumond Braga

The store is beautiful, like all of the brand's stores. The service is attentive, and the products are magnificent. The melograno and Tuscan tobacco soaps, creams, and perfumes are a must.

Pranab Deka

Gorgeous boutique. Went there two days ago and bought two of their classics. The staffs are very warm, welcoming and make your experience the best. Veronica and Serina not only helped me choose the perfumes but also made the effort to tell me the history, craftsmanship and the story of the brand. I really appreciate their time and effort to make my shopping experience better. Will definitely visit again when I am back in Milan

Ilenia Tropeano

Beautiful shop, very good products and a great variety. I came in to look for a gift for a friend of mine and the girls on staff helped me choose. They then completed everything with a Christmas gift package. Super Valentina and Veronica! Highly recommended.

Spiffinly Corbee

Gorgeous boutique! My favourite perfume brand, the fragrances are both interesting, well blended, and delicate. I just pray that they don't discontinue anymore of their older wonderful scents; we already lost Aqua di Cuba a few months ago... the list goes on.

Frequently Asked Questions

Do you have samples I can try at home?
Regarding testers and samples to take home, it can depend on the product you are looking for. Please consult with our product specialists in the store to help you find the products best for you.
Can I have a gift wrap done in the store?
Yes of course we can provide different options of branded gift wraps in all our flagship locations for any special occasion.