Officina Profumo Farmaceutica Santa Maria Novella - Since 1221

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Officina Profumo-Farmaceutica di Santa Maria Novella Roma

4,5 29 reviews

Via del Babuino, 106

00187 Roma

Store hours

Open now Store closes at 19:30

Wednesday
10:00-19:30
Thursday
10:00-19:30
Friday
10:00-19:30
Saturday
10:00-19:30
Sunday
10:00-19:30
Monday
10:00-19:30
Tuesday
10:00-19:30
Directions
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Your boutique

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Officina Profumo-Farmaceutica di Santa Maria Novella was born as a Dominican friars’ convent in Florence, Italy in 1221. Since then, we select nature’s finest ingredients to give life to authentic, beauty-seeking routines for the home and the body.
Come to any of our stores or shop online our newest Eau de Parfums, Eau de Colognes, soaps, candles and skincare and bath products. The historical location, of Via Della Scala 16, Florence and also the very first operational site for the Maison, it is today a boutique museum where history brings alive the magic with care, savoir-faire, elegance and we are committed to preserve, and evolve, a heritage like no other.

Reviews

Jiwon Choi

The staffs were so kind and sweet for me. thank you so much!

Lauren

What an extraordinary experience. I stopped in while visiting Rome and completely fell in love with the fragrances. The selection is beautiful, timeless, and incredibly unique—I ended up purchasing seven perfumes because it was impossible to choose just one. A special thank you to Alessia, who made the entire experience so memorable. She was knowledgeable, patient, warm, and genuinely passionate about the products. She took the time to understand what I liked, guided me through the collection without any pressure, and introduced me to fragrances I may never have discovered on my own. The store itself is stunning and feels like stepping into a piece of Italian history. Between the beautiful setting, exceptional products, and outstanding service, this was one of the highlights of my time in Rome. If you’re a fragrance lover, this is an absolute must-visit. Thank you, Alessia, for such a wonderful experience—I can’t wait to enjoy my new scents and return on my next trip to Italy. 🇮🇹✨

Tina Eckardt

I was asked to bring something specific from this shop. The employee immediately knew what I meant and was very friendly.

Liana Sheikha

We are costumer of Florence Buotiq and Roma Buotiq girls are very good seller professional advice in perfect way , Alessandra blond woman so nice lady she helped us explained all of fragrances and we bought it for our fam in Abu Dhabi she was so gentle cuose also had delivered everything for our hotel ❤️

X Z

Helpful and kind staff!

NareK Ns

The best parfume shop in Italy

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